Most people don’t realize it but having a database is the key to a successful business in real estate. In this industry, it’s all about networking with everyone because there will be a time when someone will need to buy or sell a home. You can’t exclude anyone you meet because in a lifetime, one will need to purchase a home when they are ready. There are many CRM systems out there that help you manage your database and we’ll explain some benefits of having one.
One benefit of having a CRM system is that it acts as a virtual assistant. It notifies you when to follow up with your database and gives you the opportunity to leave notes on there. It’s important to document all interactions and conversations with your database because when you reach out to them, you can easily pick off where you left off. This will strengthen your relationship regardless of who’s in your database whether they are family, friends, mentors, or clients. The best thing about having a CRM system is that it keeps everything organized for you and is easily accessible.
The name of the game is to meet as many people as you can and put them in a database. Keep in mind that getting people in your database is only the beginning of your prospecting process. You will need to follow up with everyone and call to make sure you’re building a relationship with them. The CRM system will assist you by reminding you when to follow up with each contact.
PEOPLE IN DATABASE
Don’t single out anyone in your database because everyone deserves a chance to be communicated with. You should create different folders or lists to store your contacts. This will make it easier to send emails from your database. As a realtor you want to always give value to everyone, but not all of your content will be relevant to your database. By placing each contact into different lists, it will make your process easier when you need to find a list of “agents” or “hot leads”.
Once the people from your database are split into different categories of your desire, it’s important to also tag them. Tagging them is another way to categorize your contacts, but on a more specific level.
For example, you want to search everyone on your contacts that is “ready to buy” a home in your database. You don’t care where they’re listed on your contact list because you just want to reach out to those who are “ready to buy.” Your contact list is most likely arranged by family, friends, mentors, hot leads, cold leads or even open house leads. Regardless of what list they are in you always want to stay connected. An easy method to sub categorize your database is by placing tags on them so that you don’t have to recreate a new list.