In any type of business, the amount of effort that you put into marketing will be a result of your success. Although there are many factors that can affect the outcome of your business, marketing and brand awareness play a major role. Marketing will bring you revenue; however, you must be willing to put out money to get more money back.
Marketing Using Social Media
The main obstacle you must face if you are marketing for yourself is consistency. There are many social media sites where you can promote your business such as Facebook, LinkedIn, Twitter and YouTube. These websites are a good place to start promoting your company because there are millions of people who use social media on a daily basis. With these social media websites available at the touch of your fingertips through cell phones, laptops, tablets, etc., the amount of attention you can receive for your business is incredible.
In order to be in front of your audience on social media everyday, you must start creating content such as videos, blogs and pictures for your viewers. Most of us probably don’t have the time to write blogs weekly for our company but a quick video tip of the week or localized pictures of the community that you’re farming will keep you relevant to the people you are trying to farm. For real estate agents, it’s important to keep in mind that when you are farming that you keep it to a specific community because it will be a lot cheaper and more powerful to be the face of that area.
Believe it or not, you should be posting about six pieces of content a day. That’s quite a hefty amount of content to be posting in one day but if you think about it, not everyone will see every piece of content that you post. It’s also recommended to post content that’s valuable to your audience because the more engagement from likes, comments and shares from your posts, the cheaper it will be when you start running ads online.
Depending on how much you’re willing to spend on marketing, the amount of money in the beginning will be a direct result of how many people you can reach. The best thing about creating your own content is that you can promote your video blog or picture all over social media. The cost of marketing will be cheaper for you if you have a targeted audience. That’s why it’s important to farm only the community you are representing instead of random people from across the world.