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Instagram: Expanding Your Network and Connecting

The next generation of social media has taken over, and it’s time to start revolving our business in the same direction. Believe it or not, but a simple snapshot of a photo is all it takes to brand you business. Obviously, there’s a lot more to it but the fact that you can market your business from a click of a button should be mind blowing. The platform that you’ll be able to do such a think is called Instagram. It is one of the newer social media platforms that connects millions of people together and is still on the rise today.

Expanding Your Branding

The first major thing you need to know when it comes to expanding your brand on Instagram is to have original and organic content as well as followers. There are plenty of ways go get fake followers which allows your following to reach thousands but in reality it will hurt your brand because people will disown your business that for your dishonesty. For example, if your business Instagram had 30 thousand followers but your photos have only 50 likes and 2 comments, then something is off.

Just like any other social media platforms, Instagram also runs off algorithm which stimulates what users will see and when they see it. Your content will be weighed as a result of the percentage of your engagement you get relative to your following count. It’s not always about how often you post content but in actuality it’s the quality of the content that is being posted. The more personable and relevant the photos are the more engagement you will receive. Engagements are things such as comments, report or even liking a photo.

Growing Your Audience

There are many different strategies when it comes to growing your audience especially organically. One great way to grow your audience is by publishing a blog post picture on your Instagram account and creating a link on your profile for your followers to go read.  Although creating a blog may be one of the most effective ways to build your audience, it can be a time extensive thing to do because it would cost you time to do. As I mention before, there are a great amount of strategies to use and one cost effective strategy is by creating a hash tag your business uses. Trying running a giveaway and start using hash tags to get more people to participate and build your audience form there.


Instagram: Expanding Your Network And Connecting
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